Our Vision; to showcase each of the 31 Connecticut Elk Lodges through their benevolent efforts within their community” the Mission of the CEA Public Relations Committee is to “broaden the awareness of the benevolence of the Fraternal Order of Elkdom throughout the State of Connecticut”.
Some helpful disclaimers about your lodge social media
Maintain good public relations from your lodge
By George E. Olson – GL Activities Committee Member
Republished from the GL Newsletter, October 2013
Public relations is all about influencing audiences. When performed aptly, public relations can be an organization’s most valued resource for building brand value, maintaining vitality and establishing credibility. It is the practice of controlling the flow of information between your Lodge and public. Find Members who have strong conversation skills and understanding of our programs and let them provide the benefit.
Public relations doesn’t go off and on whenever you have the time or budget to throw at it. If you’re not actively participating in it, you’ll quickly find that your Lodge will soon be missing the public relations boat.
Public relations does not just happen. Every Lodge has done newsworthy programs, but they haven’t made the news. All of us have faced this problem. Remember, it doesn’t just happen; we have to make it happen. Public relations is a program that must be nurtured for it to continue to grow. While some things such as news events force information out quickly, other stories take time. When the story is about how Elks help, it raises the Lodge visibility, and can help with Member recruitment.
Why do we care about this? What are the goals of public relations and media coverage? A good public image will aid in recruiting Members, volunteers and sponsors whose donations keep our programs at a high level.
It is important to develop contacts with local media and determine the types of articles and pictures they prefer. If we give them the kinds of news they like, it is more likely they will use the news.
But the most important thing for a top notch public image is to perform meaningful and helpful programs in your community. This is the prerequisite to a good public relations program…having something worth boasting about.
And do not forget to use your newsletter and your Web page to pass your message on to your Members and other online followers.
Helpful Information from Grand Lodge
You can now find on the Grand Lodge website (http://www.elks.org/) the PDF fillable certificates for all our Teenager/Student programs, plus the Scouting certificates. You can also download a Public Relations power point presentation. All downloads are in non public Members Only section, under Grand Lodge Activities Committee downloads.
Log in as a member, Click on Grand Lodge, Click on Grand Lodge Committee, Click on Public Relations
Remember that all the time, effort and money that you and your Lodge contributes every year plays an important role in your community. Don’t shortchange yourselves by not spreading the information and letting your community know! You have to make your own good press whereas bad press is always lurking in the dark. “Let the Darkness Out”
How to Submit Content for the State Newsletter
The State Association follows the same guidelines as the national newsletter in terms of content and permissions for publishing. To submit something for publication, contact your District Chairperson and they will guide you through the process.