PublicRelations[1]

 

Welcome to the Connecticut Elks Association Public Relations Committee Page

 

 

Public Relations Committee

Robert Magowan PER

State Chairman

Richard Poole PER

Central District
Sheila Parizo

Coastal District

John Espada PER

East District

Steve Maheu PER

Northwest District

Jennifer Maheu/Steve Maheu

Publishers

 

Click here for the April 2019 issue of the CEA Newsletter!

If you would like to submit anything for the next Newsletter, email it to Bob Magowan PER or your District Chairman!

Click here for the December 2018 issue of the CEA Newsletter!

 

 

Click here for the October 2018 edition of the newsletter.

If you would like to submit anything for the next Newsletter, email it to Robert Magowan PER or your District Chairman!

Public Relations and Marketing Committee Handbook

 
 
Within our Vision;To showcase each of the 31 Connecticut Elk Lodges through their benevolent efforts within their community" the Mission of the CEA Public Relations Committee is to "broaden the awareness of the benevolence of the Fraternal Order of  Elkdom throughout the State of Connecticut".
 
We are commited to helping the 31 Lodges across Connecticut promote Elkdom through the media and appearance. We strive to keep the BPOE image both positive and inticing for membership, programs, and the community. We will work with all of you to promote your Lodges and elevate your events and programs to maxamize exposure.
 
Please reach out to myself or any District Chairman if you would like us to attend your events or can help in anyway to make your Lodge shine in your community.
 
Fraternally yours,
 
Bob Magowan, PER
 
CEA State Chairman - Public Relations

 

PublicRelations[1]

 

Grand Lodge News
Some helpful disclaimers for your Lodge social media
By Rick Gathen, GL Membership and Public Relations Manager
 
Local Lodges that promote themselves through social media – including Facebook, Twitter, Instagram and Tumblr – should be prepared to set limits on how those platforms are used on their behalf.
 
Please consider using the following social media disclaimers for your Lodge. Prohibit postings that:
are hateful or mean-spirited.
are potentially libelous, obscene or sexually explicit
are personal attacks, or involve profanity or insults.
are private or public information published without Lodge consent.
violate any law or promote the violation of any law.
contribute to or encourage discrimination or harassment
display photos of Members drinking or smoking, or considered harmful to the Elks’ image and reputation
contain the names of minors.
divulge Lodge business that may violate your Obligation.
are not positive and informative
 
Other practices that should be avoided include:
Don’t dive in head first. Social media beginners should focus on a few things and do them well
Don’t accept non-Members as friends
Don’t post photos of Members drinking or smoking.
Don’t post photos that may be “harmful” to the Elks image and reputation
Don’t post names of children
Don’t post Lodge business that would violate your Obligation.
 
 
 

CELEBRATE THE BPOE’S 150TH BIRTHDAY          

It’s time to celebrate…The BPOE turns 150 years young on February 16, 2018 and everyone is invited to the party.  As a matter of fact, this birthday party lasts all year long.  Please follow the links bellow to our GL website to find interesting historical facts about our fraternal organization.

The Community Investments Program grants—this year include a special Anniversary Grant to mark the 150th anniversary of the Elks. For more information on how to receive this $1500 Anniversary Grant please go to https://www.elks.org/cip/grants/anniversaryGrants.cfm.

These links below will take you back to the days of “The Jolly Corks”. See and hear the history of the most charitable fraternal organization on earth with The Best People On Earth. There are vintage photos and historical documents, with the timeline of the Elks.

Hear the BPOE 11 O’clock Toast given at the 1924 Convention, see and hear President Reagan address the 1988 Elks National Convention and on February 16 tune in for a LIVE broadcast at the Order’s 150th Birthday Party with feature remarks from our GER, Malcolm J. McPherson Jr.

ELKS 150th Streaming Celebration

https://www.elks.org/150/

ELKS 150th Merchandise

http://www.dturin.com/shriners/default.aspx?p=viewcat&showpage=23

ELKS CELEBRATING 150 YEARS OF SERVICE

https://www.elks.org/history/

TELL US THE STORY OF YOUR LODGE

https://www.elks.org/history/uploadHistory.cfm

NATIONAL HISTORICAL GALLERY

https://www.elks.org/history/album.cfm

HISTORICAL DOCUMENT DIPOSITORY

https://www.elks.org/history/documentRepository.cfm

HISTORICAL MULTO MEDIA OUTLETS

https://www.elks.org/history/media.cfm

HISTORICAL GALLERY TIMELINE

https://www.elks.org/history/lodgeTimeline.cfm

ELKS HISTORICAL STORIES

https://www.elks.org/history/stories.cfm

 

 

Click here to download the Parental/Guardian Release form

Click here to download the Veteran Release form.

 
Please use with submission of photos/articles to ELKS Magazine
 
 
 
 
 

Maintain good Public Relations from your Lodge

By George E. Olson - GL Activities Committee Member

Republished from the GL Newsletter, October 2013 

Public relations is all about influencing audiences. When performed aptly, public relations can be an organization’s most valued resource for building brand value, maintaining vitality and establishing credibility. It is the practice of controlling the flow of information between your Lodge and public. Find Members who have strong conversation skills and understanding of our programs and let them provide the benefit.

Public relations doesn’t go off and on whenever you have the time or budget to throw at it. If you’re not actively participating in it, you’ll quickly find that your Lodge will soon be missing the public relations boat.

Public relations does not just happen. Every Lodge has done newsworthy programs, but they haven’t made the news. All of us have faced this problem. Remember, it doesn’t just happen; we have to make it happen. Public relations is a program that must be nurtured for it to continue to grow. While some things such as news events force information out quickly, other stories take time. When the story is about how Elks help, it raises the Lodge visibility, and can help with Member recruitment.

Why do we care about this? What are the goals of public relations and media coverage? A good public image will aid in recruiting Members, volunteers and sponsors whose donations keep our programs at a high level.

It is important to develop contacts with local media and determine the types of articles and pictures they prefer. If we give them the kinds of news they like, it is more likely they will use the news.

But the most important thing for a top notch public image is to perform meaningful and helpful programs in your community. This is the prerequisite to a good public relations program...having something worth boasting about.

And do not forget to use your newsletter and your Web page to pass your message on to your Members and other online followers. 

 

 

Downloadable Materials from www.elks.org

FOR YOUR INFORMATION: 

You can now find on the Grand Lodge website (http://www.elks.org/) the PDF fillable certificates for all our Teenager/Student programs, plus the Scouting certificates. You can also download a Public Relations power point presentation. All downloads are in non public Members Only section, under Grand Lodge Activities Committee downloads. Below is the Area 1 Power Point Presentation that was shown during the GLC in Reno.
  

Area 1 PowerPoint Presentation

 

Log in as a member, Click on Grand Lodge, Click on Grand Lodge Committee, Click on Public Relations

The Elks Media Relations Handbook

Unique Lodge Event Offers Unique Press Opportunities

Elks "Hoop Shoot"® Press Release Kit

History of the Elks

So You’re Planning to Stage an Event or Activity ...

The ABCs of Publicity

Making a Difference Through Publicity

 

Remember that all the time, effort and money that you and your Lodge contributes every year plays an important role in your community. Don't shortchange yourselves by not spreading the information and letting your community know! You have to make your own good press whereas bad press is always lurking in the dark. "Let the Darkness Out

 

Monthly Lodge Public Relations Form 

Lodge Public Relations Form

 

Grand Lodge PR Toolkit

(Click on the link below to download the PR Toolkit order form or view the table of contents)

Grand Lodge PR Toolkit CD Order Form

Grand Lodge PR Toolkit CD Table of Contents

 

BPOE Public Service Announcments

(right click on link below and select 'save target as', to save to a local file)

 

 On The Air - CEA Radio Campaign

 The Connecticut Elks Association ran a series of image commercials on key radio stations around the state in 2010.

Click here to listen to the CEA commercial!(MP3)

Click here to listen to the CEA commercial! (WMA)